Feelin’ Brand-New

Quality denim without the sticker shock
Take a load off (in the Odette Midrise).
INDUSTRY STANDARD







The September issues encyclopedias have arrived and with them comes an inundation of fashion wildly out of your reach (Altuzarra cape coattear). But hold up. There’s no reason your next denim purchase also needs to come with a stratospheric price tag.
Overpaying for jeans is for the birds. Look to these new brands for quality under $100.
Industry Standard This NYC-based newcomer just launched its e-comm site in April and has already amassed a pretty loyal following. Count on a flattering fit for a reasonable price (from $95) and five classic styles, all of which are super-comfortable and hold their shape for days on end--trust us, we tested. Made in L.A. (yay, American manufacturing!), the jeans also happen to come in the most gorgeous packaging.
DSTLD Buying denim online can be a crapshoot. But with DSTLD’s Home Fitting system, you can choose three pairs to try on at home and return the ones you don’t want. Each of the 19 styles has three inseam lengths (a must, if you ask us), multiple rises and lots of stretch. The icing on the cake? The $65 price tag. Heck, you just might want to keep all three pairs.

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